Price Chopper/Market 32 raises thousands to fight rare disease

Aug 20, 2023

SCHENECTADY, N.Y. — Price Chopper/Market 32, in collaboration with its trade partner Freihofer’s Baking Co., has raised more than $19,000 to help fight a rare disease.

The supermarket chain partnered with Cure Rare Disease (CRD), a nonprofit biotech organization with a mission to enable and finance the development of lifesaving genetic medicines for rare and ultra-rare populations previously deemed too rare to treat.

Price Chopper/Market 32 promoted the purchase of specific Freihofer’s products in its stores during May and June 2023 with a designated donation to CRD from every select purchase.

“We’re grateful to Price Chopper/Market 32 for their support,” Rich Horgan, Cure Rare Disease founder and president, said in a news release. “This year’s campaign, with support from Freihofer’s, raised more than $19,000 and will help us develop new, potentially lifesaving therapies for patients with ultra-rare neuromuscular disorders. We want to thank customers for their continued support of our mission.”

“Price Chopper/Market 32 is proud to support Cure Rare Diseases in raising funds that help with the development of lifesaving medicines for patients who have nowhere else to turn,” said Mona Golub, Price Chopper/Market 32’s vice president of public relations & consumer services. “We are grateful for the generosity of our valued trade partner, Freihofer’s, and our customers and teammates, all of whom helped raise these much-needed funds.”

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